Paradigme, the new signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question as an invitation to experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm.

Another way to name a fragrance  
Paradigme: [pa-ruh-dym] noun. A new perspective. A new way of thinking, doing, being. An augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe.

Another way to compose a fragrance  
Paradigme Eau de Parfum rethinks the traditional way to create a fragrance. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. The result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness.

Top: Warm sensuality of ambery woods composed of Peru Balm, Benzoin resin, and vigorous Guaiac wood.

Heart: Iconic green Bourbon Geranium reinvented with floral rosy facets, Calabrian Bergamot Heart, and airy musks.